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A Fresh Brand Identity for Unapologetic Optimists 2100 Ventures

Genna, Cas and Gurna were launching a new early-stage fund with a bold belief: Europe's next generation of founders will build century-defining businesses. We gave that optimism a voice: "Big dreaming, odds defying, unapologetic optimists." A confident, energetic identity speaks the founders' language, while sharp team profiles, a clear three-part thesis and heavyweight backers lend the credibility a first fund needs. With the first few deals under their belts already, this is most definitely an upstart investor to watch.

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